07 February 2006

How Pepsi outgunned Coke

NEW YORK (FORTUNE) - Pepsi beat Coke in December for the first time in their 108-year rivalry, surpassing its nemesis in market capitalization. The great irony of Pepsi's rise is this: It has never sold more soda than Coke, even today.

"Pepsi's been on fire," notes Robert van Brugge, beverage analyst with Sanford Bernstein. Over the past five years its stock has risen more than a third, while Coke's has sunk 30 percent

Well, I'm a coca cola person. Maybe it's because I was conditioned to pick that over Pepsi. But these days, I'm just a slave to whatever's avaialble at the fast food joint...