16 January 2006

An Update on the Philippine Fastfood Industry

With the Filipinos' love for food, it is not unusual to find a rapidly increasing food service industry. The phenomenal growth is seen through the swift expansion of different food chains in Metro Manila, key cities and provinces.

Eating out has become part of the Filipino way of life. Higher disposable incomes and fast changing lifestyles are among the drivers.

...The dominant players in the fastfood industry are Jollibee, McDonald's, Wendy's, Kentucky Fried Chicken, Kenny Rogers Roasters, Pizza Hut, Greenwhich and Chowking.

The article needs a bit of updating but it is very informative.