Now, the Puerto Princesa Underground River (PPUR) is now officially one of the New7Wonders of Nature, the founder of global campaign announced on Saturday.
Bernard Weber, founder-president of New7Wonders, congratulated the Filipinos as the 8.2-kilometer Palawan river joined the Amazon rainforest, Vietnam’s Halong Bay and Argentina’s Iguazu Falls as among the world’s new seven wonders of nature.
Video: Puerto Princesa Underground River
Aquino even sailed the river last year on board a paddleboat as he urged Filipinos to help push the Philippines’ bid for a spot in the New7Wonders of Nature.
Puerto Princesa Mayor Edward Hagedorn welcomed the news, saying it would help the country’s renewed campaign to boost tourism.
“This confirmation is wonderful news for Puerto Princesa, and a great example of how now it’s more fun to be in the Philippines,” said Hagedorn, in reference to the Department of Tourism’s “It’s more fun in the Philippines” slogan.
“World-wide exposure of our natural beauty on this level is critical both for tourism and for our image nationally and internationally,” he said.
The Puerto Princesa Underground River, about 50 kilometers north of Puerto Princesa City, consists of a limestone karst mountain landscape, several large chambers containing significant formations of stalactites and stalagmites.
The campaign organized by Swiss foundation New7Wonders has attracted great interest, mobilizing celebrities including Argentinian football star Lionel Messi calling on fans to pick his home country’s Iguazu Falls.
Provisional results of the final seven were released last November 12 after a long consultation process lasting from December 2007 to July 2009, when world citizens were asked to put forward sites which they deemed were natural wonders.
More than a million votes were cast to trim the list of more than 440 contenders in over 220 countries down to a shortlist of 77.
The group was then further cut to 28 finalists by a panel of experts.
Anyone in the world was then able to vote for the final seven via telephone, text messages or Internet social networks.
Founded in 2001 by filmmaker Bernard Weber in Zurich, the foundation New7Wonders is based on the same principle on which the seven ancient wonders of the world were established. That list of seven wonders was attributed to Philon of Byzantium in ancient Greece.
New7Wonders said its aim is to create a global memory by garnering participation worldwide.