The Whoas!, Ooops!, and Acks! of a less than ordinary individual who would want to live a more than special life in the Philippines.

23 October 2008

Philippine milk makes you dumb

Seems here in the Philippines, there's something worse in milk than melamine.

A newspaper ad for Mead Johnson's Enfakid claims that drinking their milk makes one smart.

It shows the following formula: 9+5x2-(7x2)=14. and on the corner is the Enfakid logo. Basically, the answer should have been 5. But drinking Enfakid makes the answer 14, it seems.

With the current state of things in the country, I'd assume everyone in government grew up on Enfakid. Oh wait.. maybe it's a prerequisite.


ADDITIONAL:

Now the people responsible are saying it's a marketing ploy. And that the mistake was intentional.

These guys really have no respect at all. They look at us like we are dumb and ignorant. Rather than apologize or acknowledge the mistake, they hide it in the guise of an ad campaign.

The supposed campaign doesn't even fit the ad. The theme/message they supposedly want to convey didn't come across. But still, will they continue with this charade? It's scary what these people are capable of when given the right opportunities.

I say, just apologize and move along.


Via Facing the Sunshine


7 Comments:

Anonymous unditedmara said...

OMG. My friends and I saw this too! They say it's a marketing ploy daw.
http://uneditedmara.wordpress.com/2008/10/23/advertising-f-a-i-l/

October 23, 2008 3:37 PM

 
Anonymous Anonymous said...

Why exactly should they apologise? Have they offended you? Goodness.

October 24, 2008 7:59 PM

 
Blogger peachybrets said...

Yes, they offend my intelligence

October 25, 2008 1:48 AM

 
Blogger Jobert said...

Maybe we can all agree that some people have no intelligence to offend. Maybe they have partook of that enfakid formula and their I.Q. points whittled away.

Oh well, for those people, they don't need any apology. Just pity and understanding.

October 25, 2008 7:49 PM

 
Anonymous Anonymous said...

is it just me?he AD is correct.. try it in your calculator if you dont understand what im talking about..
9+5=14x2=28-(7*2=14)14="14"
its right naman ah? :)
just a comment.

November 01, 2008 12:38 PM

 
Blogger Paolo said...

PEMDAS = Please Explain My Dear Aunt Sally
= Parenthesis, Exponent, Multiplication, Division, Addition, Subtraction (order of calculation)

You don't just compute left to right. As a matter of fact the direction for which to compute becomes irrelevant as long as you follow PEMDAS.

Sigh!!! Puts Advertising and Marketing in the bad light.

November 08, 2008 12:26 AM

 
Blogger piNx'nbLue said...

...kind a cute 'coz it is just simple and okay and very transparent! at first, I was confused to formula but because of enfakid i did understand! thanks to enfakid! wow! i feel like an advertiser! just joking! yes, the ad is cute!

January 10, 2009 8:55 PM

 

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