Philippine milk makes you dumb
A newspaper ad for Mead Johnson's Enfakid claims that drinking their milk makes one smart.
It shows the following formula: 9+5x2-(7x2)=14. and on the corner is the Enfakid logo. Basically, the answer should have been 5. But drinking Enfakid makes the answer 14, it seems.
With the current state of things in the country, I'd assume everyone in government grew up on Enfakid. Oh wait.. maybe it's a prerequisite.
ADDITIONAL:
Now the people responsible are saying it's a marketing ploy. And that the mistake was intentional.
These guys really have no respect at all. They look at us like we are dumb and ignorant. Rather than apologize or acknowledge the mistake, they hide it in the guise of an ad campaign.
The supposed campaign doesn't even fit the ad. The theme/message they supposedly want to convey didn't come across. But still, will they continue with this charade? It's scary what these people are capable of when given the right opportunities.
I say, just apologize and move along.
Via Facing the Sunshine



7 Comments:
OMG. My friends and I saw this too! They say it's a marketing ploy daw.
http://uneditedmara.wordpress.com/2008/10/23/advertising-f-a-i-l/
October 23, 2008 3:37 PM
Why exactly should they apologise? Have they offended you? Goodness.
October 24, 2008 7:59 PM
Yes, they offend my intelligence
October 25, 2008 1:48 AM
Maybe we can all agree that some people have no intelligence to offend. Maybe they have partook of that enfakid formula and their I.Q. points whittled away.
Oh well, for those people, they don't need any apology. Just pity and understanding.
October 25, 2008 7:49 PM
is it just me?he AD is correct.. try it in your calculator if you dont understand what im talking about..
9+5=14x2=28-(7*2=14)14="14"
its right naman ah? :)
just a comment.
November 01, 2008 12:38 PM
PEMDAS = Please Explain My Dear Aunt Sally
= Parenthesis, Exponent, Multiplication, Division, Addition, Subtraction (order of calculation)
You don't just compute left to right. As a matter of fact the direction for which to compute becomes irrelevant as long as you follow PEMDAS.
Sigh!!! Puts Advertising and Marketing in the bad light.
November 08, 2008 12:26 AM
...kind a cute 'coz it is just simple and okay and very transparent! at first, I was confused to formula but because of enfakid i did understand! thanks to enfakid! wow! i feel like an advertiser! just joking! yes, the ad is cute!
January 10, 2009 8:55 PM
Post a Comment
Subscribe to Post Comments [Atom]
<< Home