The Da Vinci pitch

How do you create anticipation for a movie when 50 million readers already know the plot? Jill Stark lays bare the dark arts of marketing that have kept The Da Vinci Code brand in the news.
Philippine PR people wouldn't have any problems with this.
Philippine movie trailers basically almost shows the whole movie. All you need is to sit thru one. The reason for watching a Philippine movie? To watch your favorite parts that you saw on the trailer!



2 Comments:
but you have to give credit to mr. tom hanks. he did transform physically. let's just wait for may 18 to really know if he pulled off the acting part....
May 09, 2006 10:27 AM
you mean trailer in philipine is different than what we download from the net??
hmm, interesting...
May 10, 2006 6:33 PM
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