07 May 2006

The Da Vinci pitch

How do you create anticipation for a movie when 50 million readers already know the plot? Jill Stark lays bare the dark arts of marketing that have kept The Da Vinci Code brand in the news.

Philippine PR people wouldn't have any problems with this.

Philippine movie trailers basically almost shows the whole movie. All you need is to sit thru one. The reason for watching a Philippine movie? To watch your favorite parts that you saw on the trailer!