At Kraft Foods, recipes never include words like "dredge" and "sauté." Betty Crocker recipes avoid "braise" and "truss." Land O' Lakes has all but banned "fold" and "cream" from its cooking instructions. And Pillsbury carefully sidesteps "simmer" and "sear."
When the country's top food companies want to create recipes that millions of Americans will be able to understand, there seems to be one guiding principle: They need to be written for a nation of culinary illiterates.
..."Thirty years ago, a recipe would say, 'Add two eggs,' " said Bonnie Slotnick, a longtime cookbook editor and owner of a rare-cookbook shop in New York's Greenwich Village. "In the '80s, that was changed to 'beat two eggs until lightly mixed.' By the '90s, you had to write, 'In a small bowl, using a fork, beat two eggs,' " she said...
That's not the case here in the Philippines, I'm happy to note. Although, I still don't know most of the words mentioned in the article.
