In his new book, Google Advertising Tools, Harold Davis addresses the company's keyword advertising program, concentrating on how bloggers can manipulate it to their benefit.Here's an excerpt:
In a recent interview with Wired News, Davis shared some tips for aspiring online publishers.
WN: What do you need to start a profitable blog?
Davis: You should have at least 100 pages of high-quality content in the can. Blogs are good because they keep content fresh, but that's just a small part of it. Good reference material really draws traffic. On a photography site I run, for example, one piece I wrote on how to convert raw digital photos draws more traffic than 99 percent of my other photo pages.
I blog to relieve stress and to post things I think would be useful to me later on. Getting something on the side is more of an incentive for me than anything else.
