...Hauslaib took a good look at Gawker, a gossip site owned by the high-tech publisher Nick Denton. Gawker’s founding writer, Elizabeth Spiers, had pioneered a distinctive online literary style and earned a large following in the Manhattan media world. What really got Hauslaib’s attention, though, was Gawker’s advertising-rate sheet. According to Denton, the site received about 200,000 “page views” a day from readers. The site ran roughly two big ads on each page, and Gawker said that it charged advertisers $6 to $10 for every 1,000 page views—almost the same as a midsize newspaper. There was also a smattering of smaller, one-line text ads bringing in a few hundred bucks daily. Doing a quick bit of math, he figured that the income from Gawker’s ads could top $4,000 a day. The upshot? Nick Denton’s revenues from Gawker were probably at least $1 million a year and might well be cracking $2 million....
It seems the whole blogging community is almost obsessed with profiting from their blogs. It's all search engine optimization and stuff. Well, this article delves on that. This could be useful to for those armchair SEOs.
Once money comes into the picture, it's a sure sign that we've reached the center mark.
