What you're loooking at is the first ever banner ad placed on the Internet.
AT&T was the first to dish over some money to HotWired to display the beast they created, a 468 x 60 banner that came to life on October 25 1994.
Notice that even with the first banner ad, it was still deceptive. I mean, no mention of AT&T or anything. Just a click here thingy.
I wonder what the first Google Ad was?
