MEMORY MORPHING

"You've eaten a chocolate bar and you didn't really like it. Can a commercial afterwards persuade you that you did? 'Memory morphing' could be a powerful weapon for advertisers.... A group of US marketing researchers claim that brand owners can make their customers believe they had a better experience of a product or service than they really did by bombarding them with positive messages after the event. Advocates of the technique, known as 'memory morphing', claim it can be used to improve customers' perceptions of products and encourage them to repeat their purchases and recommend brands to friends."

This is like a brain fu... I mean, is like screwing your brain over. I mean altering your perception of an experience and make it seem like it was better tha.... Wait a minute. ... whoa.

God knows Philippine President GMA needs this by the dozens.