Recently, I have noticed several TV ads (Philippine Television) that not only failed to entertain; they also managed to border from the ridiculous to the downright outrageous. I am a Marketing student and I recognize the fact that advertisers need to get the word out there about their products and to sell them. I understand that, but can’t they come up with new and cutting-edge ideas? TV commercials with more aesthetic values; that are compelling and dare I say it, believable?Cool post about Philippine TV ads. Colgate Toothpaste, Tang Orange Drink, those numerous shampoo and conditioner commercials are reviewed here. The second part of the post tackles Two Corned Beef TV ads, and the motherload of Philippine condiments, UFC Banana Ketchup!
So here is the list of the TVC’s that got my attention….in a bad way.
Here's a sample:
Colgate Toothpaste - Early in the morning, the girl wakes up and goes "Yaaahhh!!!" a la Bruce Lee in his early martial arts flicks. She plasters on a head band, hand-chops the alarm clock in order to shut it up, then jumps from the bed towards the door and kicks it open. We see a shot of her parents waking up from the commotion next door and the scary thing is that they don’t mind. Then the girl, in front of the mirror, says "Goodbye cavities, Grrrr!!!!" and contorts her face like a growling tiger. Tell you what: that girl is going nuts! I half expect the logo of that agency that caters to autistic children, to appear.
If you missed it, the second part to this post that can be found here.
